About

The strategist behind the stories.

A decade of building content engines, brand narratives, and campaigns that earn attention and turn it into growth.

Strategy with an editor's ear and a marketer's scoreboard.

I'm a content strategist and marketer with a decade of experience helping startups and established brands find their voice and scale it. I've led editorial programs from first byline to forty-person contributor networks, launched products in fintech, SaaS, and consumer wellness, and built measurement frameworks that tie every story to a number that matters. My approach blends editorial craft with a marketer's eye for data — every piece of content has a job to do.

10+
Years in content & marketing
120+
Campaigns shipped
40M
Organic impressions earned
$6M+
Pipeline attributed to content

Experience

  1. 2022 — present

    Independent content strategist

    Embedded and fractional engagements for SaaS, fintech, and consumer brands.

  2. 2018 — 2022

    Head of Content, growth-stage SaaS

    Built the content org from zero; organic became the #1 signup channel.

  3. 2015 — 2018

    Content marketing manager, agency

    Ran editorial programs across a dozen client accounts.

Core capabilities

  • Editorial Strategy
  • Messaging & Positioning
  • SEO
  • Email & Lifecycle
  • Social Strategy
  • Analytics & Reporting
  • Copywriting
  • Campaign Planning

Want the full picture?

Detailed case studies — strategy, execution, and results — are available to prospective clients.

View case studies