Field Notes Quarterly
The quiet death of the company blog
A reported feature on why brands are retiring the blog — and what's replacing it.
Sample coming soon.
Content Portfolio
Selected writing, out in the open.
A public selection of articles, emails, social, and brand work — the open counterpart to the confidential case studies. Cleaned-up samples are on the way.
The Throughline
A welcome series that doubled its open rate
A five-email onboarding sequence, annotated with the thinking behind each send.
Sample coming soon.
The launch-day post that ran away
A single-post narrative that turned a product launch into a week of inbound.
Sample coming soon.
Northwind SaaS
Homepage rewrite, top to bottom
Hero to footer — rebuilt around one promise instead of five competing ones.
Sample coming soon.
Lumen Skincare
A voice guide a whole team can write in
The principles, do's and don'ts, and worked examples behind a brand's tone.
Sample coming soon.
Personal
Why I write the code too
A short manifesto on doing the writing and shipping the page it lives on.
Sample coming soon.